The Revenue Engine

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30 How do you know when to restructure and hire a Chief Revenue Officer? Still a relatively new role, the CRO structure, and responsibilities vary from company to company. Some may own the sales process end to end, whilst others only own net new acquisition. Join us in the latest Revenue Engine episode, as Rosalyn and Warren Zena, the Founder of The CRO Collective, discuss when and why it’s time for a CRO in your organization. Timestamps: 00.35 - Rosalyn introduces Warren and the role of the CRO 04.24 - Warren shares his journey into sales 09.09 - The mentors and influences shaping Warren's career 12.12 - The CRO Collective and the motivation behind starting this movement 17.14 - Should the CRO run sales? 22.38 - How customer service can drive insight to help sellers understand more about their buyers 25.33 - CRO readiness and what they need to ask for 30.40 - What is required to become a CRO 35.58 - How CRO Collective helps the industry 40.00 - The requirement for a RevOps expert in the team 43.15 - Rosalyn finds out one thing many don’t know about Warren Connect with Warren Connect with Rosalyn Don’t forget to subscribe! This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30