The Revenue Engine

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30 Is the Chief Marketing Officer best positioned to be the next Chief Revenue Officer? Who is best suited to bring the entire end-to-end revenue process together? In this episode of The Revenue Engine Podcast, Rosalyn discusses this sometimes controversial topic with Brandi Starr, a long-time marketing executive, business owner, and best-selling co-author of CMO to CRO, The Revenue Takeover by The Next Generation Executive. They also discuss the evolution of the role that Marketing plays in the overall revenue process and how marketing has become much more science vs. art. Take a listen to this and much more! Connect with Brandi on LinkedIn or visit the Tegrita website. Check out the book CMO to CRO: The Revenue Takeover by the Next Generation Executive Connect with Rosalyn on LinkedIn. This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30